5 Reasons Why You Need a New Canaan Realtor to Sell Your Home

April 1, 2021

You no doubt know the New Canaan real estate market is red hot. Now more than ever, you need a local professional to help you navigate the process to sell your home. What do I need to do to put my house on the market? How do I price my home? What if there are multiple bids?

All questions that need a seasoned local pro to guide you through the process. In addition, every member of the New Canaan Board of Realtors is a member of the National Association of Realtors, which holds them to a high standard of ethics and professionalism, and gives them a fiduciary responsibility to you.

Here are just 5 reasons to call upon a member of this highly skilled local team to sell your home. 

1. Visibility to the highest number of buyers 

If you want your home to appear most widely when people are looking for it (or similar homes), you need to be listed by an agent on the local Multiple Listings Service (MLS). The MLS is the primary and most vital source for home listings. Once you are on the MLS, your home is automatically sent out to hundreds of websites and straight into the buyer’s agent’s hand, so your home can start reaching a huge audience of potential buyers.

In addition, Realtors provide a sophisticated range of marketing skills to showcase your home through social media, targeted online advertising, email blasts, and print advertising, not to mention professional photography, staging, and advice on all the necessary steps to take to sell your home for the highest price.

According to the Profile of Home Buyers and Sellers from the National Association of Realtors (NAR), 95% of buyers search for homes online. That is in comparison to only 15% looking at print newspaper ads. New Canaan Realtors have robust and sophisticated digital marketing strategies to secure new leads for your home.  

2. Relationships and Experience

Realtors already have customers and relationships. And they know and talk to each other! If your New Canaan Realtor doesn’t have just the right buyer at hand, they can leverage their relationships with hundreds of other members of the New Canaan Board of Realtors. They can save you time by weeding out unqualified buyers, and helping qualified buyers so they are ready to move quickly when making a bid on your home.

In addition, in this day of multiple bids and bidding wars, you need a seasoned professional to sort through the offers, identify the best ones, keep a cool head and prevent potential deals from blowing up.

Where are buyers finding their homes? 

  •     49% on the internet
  •     31% from a Real Estate Agent
  •     7% from a yard sign
  •     1% from newspapers

At this time, especially with dramatically reduced in-person traffic, homes do not sell for the best price by just putting a sign in the ground. Market knowledge and strategic digital tools attract the most buyers and garner the highest prices. When it comes time to show your home, how it is marketed — inside and out — can dramatically increase the minimum bids you will receive.

82% of homes are sold via Realtor contacts. Realtors have experience working with buyers and sellers, so they can sort through the potential buyers and identify those that are the most qualified and prepared to buy your home for the highest price.

3. You Get to Keep Your Day Job

Selling a home is a full-time job.

There are quite simply too many people to negotiate with, too many considerations needed for preparing optimally, too much paperwork to handle for the uninitiated.

The buyers will also want the best possible deal. The buyer’s agent is solely representing the best interests of the buyer. The buyer’s real estate attorney will likely be involved. It’s a constant push and pull.

The home inspection companies employed by the buyer will invariably find something wrong with your home. Then there is the final appraiser who needs to agree that your home is worth what the buyer is willing to pay.

You can end up with the best deal by using a New Canaan Realtor.

They know the market– what has sold for the best price and why, what hasn’t sold and why it is still sitting there, and what you need to do to make your home as attractive as possible to the greatest number of potential buyers.

And then, a New Canaan Realtor will guide you through the inspection process, contingencies, appraisal, and the many steps leading up to closing day.

4. Ethical Treatment

New Canaan Realtors are not simply “Real Estate Agents.” They are professional, registered members of the National Association of Realtors® and must subscribe to a strict code of ethics. This is a considerable difference for homebuyers and sellers. They are there for the protection of the public and operate in a fiduciary capacity. As a Realtor’s client, you can expect honest and ethical treatment in all transaction-related matters. The first obligation is to you, the client.

5. You Make More Money by Using an Agent

Some homeowners wrongly believe that they will save on costs of real estate commission by selling independently. The primary reason that buyers may look to do that is the belief that they can do themselves the many tasks that a Realtor provides.

Selling on your own does not save anything, according to a study by Collateral Analytics. In fact, in most cases, you may be costing yourself more by not listing with an agent.

There are many reasons why selling with a real estate professional is the most advantageous way to go. While new technologies, websites, and apps can assist you with selecting a property, nothing replaces the value an experienced real estate agent brings to securing your most important financial investment (which also happens to be your dream home!)

Using a Real Estate Agent to sell your home is a no-brainer. For sellers who believe they can save money by listing for sale by owner, they miss out on countless advantages a licensed agent would bring. Ultimately, the financial, emotional, and time-draining effects of foregoing using a Realtor can be overwhelming and costly.

With that said, we promised you three reasons why you do not need to use a real estate agent. Here they are:

  1. You love negotiating day and night and showing people through your home every day. 
  2. You have an abundance of time, marketing expertise, and knowledge of the local market.
  3. You will take any offer that comes your way.