Donate Underwear During Annual Mardi Bra Event

February 7, 2021
New Canaan's Mardi Bra 2021

Is there a bra in your dresser that doesn’t fit quite right or is no longer your style?

By donating a new, unused, or slightly used bra during the annual Mardi Bra collection drive in New Canaan, you can help women who can’t afford to purchase new underwear. Many women who are homeless, living in shelters, or working in low-paying jobs simply can’t buy the underwear they need to be comfortable, and dress with dignity and self esteem.

Mardi Bra is supported each year by The Undies Project, a nonprofit that tries to help struggling women acquire the necessary undergarments they need to feel good about the way they dress. This year’s Mardi Bra event started on February 8th and continues through February 22nd.

There are four locations in New Canaan where donations can be made. Bins are located at Sara Campbell, Pennyweights, Wave, and Soleil Toile. Each of these businesses are located on Elm Street.

People can drop off bras of any size, but sizes 34 through 38 are in particular demand. Every donation will be distributed through the many agencies that partner with The Undies Project. Similar collection drives are underway in Darien, Greenwich, Oxford, Stamford, Westport, and Wilton.

Lucy Langley and Laura Delaflor started The Undies Project in 2015. Its mission is to provide new underwear to women, men, and children as a means to improve their lives. Langley and Delaflor said underwear is the most under donated item of clothing, but also the most need item of clothing for people who are impoverished.